Celebrity Endrosements

I have seen many endorsements from both candidates Obama and McCain. From Oprah to Paris Hilton, and from magazines to newspapers. Does it mean that it is ok to vote for one candidate just because one or more popular international newspaper or magazine or any celebrity says that they're a voting for them? I don't think that celebrities or newspapers don't relate to any topic of politics (well, of course the newspaper talk about it). I think voting just depends on who has a better plan to make the U.S. a better nation, or as it is right now. What is your opinions?